unLTD Business - 2025 Vision - Lisa Pogson's column
The next 12 months are all about “cautious optimism” for Lisa, who oversaw a year of game changing milestones and challenges at Airmaster in 2024.
The air conditioning and mechanical services company, based in South Yorkshire, celebrated a significant achievement last year – fully paying off its employee ownership trust.
“We’re now completely employee-owned, which is something we’re immensely proud of,” Lisa shares. However, despite some exciting developments, she acknowledged the fatigue felt by the team at the end of 2024, citing external factors like economic uncertainty and global events and how they can impact morale.
Looking ahead, Airmaster is focusing on consolidation and investing in its people. “We’ve decided to spend the first few weeks of 2025 on training and getting everyone up to speed,” she explains. This includes building on the company’s core values and targeting growth in new sectors while ensuring the business remains resilient amidst industry challenges, such as cash flow pressures and insolvencies in the construction sector.
Moving forward, Lisa highlighted the importance of continued collaboration within the South Yorkshire business community. “Just from attending events like the unLTD Awards last year, you can see there’s been a noticeable shift towards businesses working together. That exchange of ideas and mutual support can make a real difference, especially when times are tough.”
On a personal level, Lisa’s priorities include looking after her health and continuing to foster a culture of well-being at Airmaster. “Last year was difficult for me health-wise, so I’m hoping for a better year in that respect, and we’re working with organisations like Westfield Health and the Skills Bank to enhance our approach to employee wellbeing. When setting goals and aims for the year, wellbeing is something that doesn’t get spoken about enough.”
With a track record of overcoming challenges and a renewed focus on team development, the plan is to navigate 2025 with the same determination and adaptability that has driven their success so far. “We’ve achieved so much already,” Lisa says. “Now it’s about streamlining and shaping up for an even stronger future.”
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